DMT13 Tourism Promotion Publicity & Marketing MA Question Bank : msuniv.ac.in

Name of the University : Manonmaniam Sundaranar University
Department : Tourism Management
Degree : M.A
Subject Code/Name : DMT13/Tourism Promotion Publicity & Marketing
Year : I
Website : msuniv.ac.in
Document Type : Question Bank

Download Model/Sample Question Paper :
Apr 2014 : https://www.pdfquestion.in/uploads/7912-apr-2014TOURISMPROMOTION.pdf
Nov 2013 : https://www.pdfquestion.in/uploads/7912-nov2013TOURISMPROMOTIONPUBLICITY.pdf
Nov 2014 : https://www.pdfquestion.in/uploads/7912-nov2014TOURISMPROMOTIONPUBLICITYAND.pdf
Apr 2015 : https://www.pdfquestion.in/uploads/7912-apr2015TourismPromotionPublicityandMarketing.pdf

Tourism Promotion Publicity & Marketing Sample Question :

Sub. Code : DMT 13
M.A. DEGREE EXAMINATION, NOVEMBER 2014 :
First Year — Non–Semester
Tourism Management — (DD & CE)

Related : Manonmaniam Sundaranar University DMT22 Development Of Tourism In India MA Question Bank : www.pdfquestion.in/7909.html

Tourism Promotion Publicity And Marketing :
(For those who joined in July 2008 – 2009 onwards)
Time : Three hours
Maximum : 100 marks
PART A : (5 × 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. What are the skills required for News reporting?
2. Explain the role of media in promoting tourism.
3. Explain brochure and its types.
4. Explain the advantages of printing materials in tourism publicity.
5. Explain various types of marketing research.
6. Write down the 4P’s of marketing.
7. How to prepare an itinerary?
8. What are the major categories of marketing research?
PART B : (5 × 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. Bring out the basic requisites of travel writer.
10. Give an account on global advertising.
11. Write a detail note on receptions of visitors.
12. Bring out the various methods in dissemination of information.
13. Bring out the purpose and scope of marketing.
14. Discuss the types of micro-business in tourism.
15. Discuss the basic functions of a tour operator.
16. Explain the advantages and disadvantages of marketing information system.

APRIL 2015 :
PART A : (5 * 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. Explain the role of media in promoting tourism.
2. Explain the role of in-house PR.
3. List out the advantages of organising conventions.
4. How exhibitions plays a vital role in tourism promotion?
5. Bring out the concept of marketing.
6. Discuss the merits and demerits of market segmentation.
7. How to prepare an itinerary?
8. Explain the various functions of distribution channels.
PART B : (5 * 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. Bring out the various modes of promotion in tourism.
10. Give an account on global advertising.
11. Give a note on travel related exhibitions.
12. Explain the role of TV in developing tourism.
13. Explain in detail about tourism product.
14. Explain the different classification marketing.
15. Explain the origin of package tour.
16. Explain the advantages and disadvantages of marketing information system.

NOVEMBER 2013 :
PART A : (5 * 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. Write a note on online advertising.
2. Explain the basic tools of sales promotion.
3. Explain tourism publicity through organising convention.
4. Explain the importance of micro-business in tourism.
5. Explain the various functions of marketing.
6. Explain the methods of costing a tour.
7. Explain in detail about forecast methods.
8. What are the major categories of marketing research?
PART B : (5 * 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. Discuss the sales of support activities.
10. Write a detail note on receptions of visitors.
11. Give a note on travel related exhibitions.
12. Explain the five marketing proportions.
13. Discuss marketing Mix in tourism.
14. Explain the procedure for tour operation.
15. Give a detail note on marketing research.
16. Discuss the various functions of distribution channels.

NOVEMBER 2014 :
First Year — Non–Semester
Tourism Management — (DD & CE)
Tourism Promotion Publicity And Marketing :
(For those who joined in July 2008 – 2009 onwards)
Time : Three hours Maximum : 100 marks
PART A : (5 × 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. What are the skills required for News reporting?
2. Explain the role of media in promoting tourism.
3. Explain brochure and its types.
4. Explain the advantages of printing materials in tourism publicity.
5. Explain various types of marketing research.
6. Write down the 4P’s of marketing.
7. How to prepare an itinerary?
8. What are the major categories of marketing research?

PART B : (5 × 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. Bring out the basic requisites of travel writer.
10. Give an account on global advertising.
11. Write a detail note on receptions of visitors.
12. Bring out the various methods in dissemination of information.
13. Bring out the purpose and scope of marketing.
14. Discuss the types of micro-business in tourism.
15. Discuss the basic functions of a tour operator.
16. Explain the advantages and disadvantages of marketing information system.