Marketing Logistics M.Tech Model Question Paper : mgu.ac.in

Name of the College : Mahatma Gandhi University
Department : Mechanical Engineering
Subject Name : Marketing Logistics
Sem : I
Website : mgu.ac.in
Document Type : Model Question Paper

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Marketing Logistics Question Paper :

M.TECH Degree Examination :
Model Question Paper :
First Semester :

Related : MGU MMEIM104 Work System Design M.Tech Model Question Paper : www.pdfquestion.in/5080.html

Specialization: Industrial Engineering and Management
MMEIM 105.2 MARKETING LOGISTICS (Elective-I)
(Regular 2013 Admission)
Time: Three Hours
Maximum: 100 Marks
Answer all questions. :
Each full question carries 25 marks. :
1. (a) Describe inbound and outbound Logistics?
(b) Explain the fundamental components of a successful supply chain management?
(c) Enumerate the importance and influence of the 4P’s and 4C’s with respect to market mix?
(d) Evaluate with examples the different product line strategies? (3+5+7+10 = 25 marks)
Or

2. (a) Illustrate the concept of time and space in Supply chain management?
(b) Why are retained customers more profitable than new ones?
(c) Explain Supply chain planning, Transportation planning and vehicle routing with respect to the three planning horizons
(d) Explain in detail the main elements in procurement? (3+5+7+10 = 25 marks)

3. (a) Illustrate the tradeoff between maximum customer satisfaction and minimum distribution cost in supply chain management?
(b) Explain the role of RIFD in logistics?
(c) Enumerate the different marketing channel functions?
(d) Evaluate with examples the various strategies in designing a successful distribution channel? (3+5+7+10 = 25 marks)
Or

4. (a) Describe the positive effects of conflicts in a distribution channel?
(b) Distinguish between anticipatory and response based distribution system?
(c) Explain the need of integrated logistics management and how is it met?
(d) Explain in detail the main functions of a good logistics system? (3+5+7+10 = 25 marks)

5. (a) Illustrate the different type of retailers?
(b) In retailing, what do you mean by “breaking bulk”?
(c) What is direct marketing? Explain the benefits and reasons for its growth?
(d) Explain in detail wholesalers marketing decisions? (3+5+7+10 = 25 marks)
Or

6. (a) Explain the characteristics of non store retailing?
(b) Distinguish between transaction based and custom build databases?
(c) Enumerate the different modern trends in retailing?
(d) Explain in detail the benefits of online marketing to both customers and marketers? (3+5+7+10 = 25 marks)

7. (a) Illustrate the different types of 3Pl providers?
(b) Distinguish between forward and reverse logistics?
(c) What is total cost analysis and why are traditional accounting methods unsuitable in integrated logistics and distribution systems?
(d) Describe the problems of fleet management and its effective management techniques? (3+5+7+10 = 25 marks)
Or

8. (a) Distinguish between transactional, tactical and strategic outsourcing?
(b) Enumerate the benefits and problems of 3Pl?
(c) Explain the four drivers in Reverse logistics?
(d) Explain in detail the basic model of customer profitability analysis? (3+5+7+10 = 25 marks)

Syllabus :
Module 1 :
Supply chain management and logistics – Introduction, Objectives and Scope. Physical distribution management. Functions of the logistics system – Transportation, Warehousing, Order processing, Information handling and procurement. Customer relationship management. Marking mix – Product, Product life cycle, Product line, Product mix strategies

Module 2 :
Importance of marketing logistics system – Goals, Integrated logistics management, Major logistics functions, Role of RFID.

Marketing channels and Supply chain management – Vertical marketing system, Horizontal marketing system, Multi channel distribution system, Channel design decisions, Channel management decisions.

Module 3 :
Retailing and Wholesaling – Marketing decisions for Retailing and Wholesaling, Types of wholesalers, Trends in wholesaling. Direct and online marketing – Types, promises and challenges.

Module 4 :
Transportation alternatives and technologies – Transportation performance analysis, Transportation cost analysis, Fleet development and management, Fleet performance indicators, Routing and scheduling, Shipment planning, Vehicle loading, Transportation management and information systems requirements.

Logistics in different industries – Third party and Fourth party logistics, Reverse logistics, Airline Schedule Planning, Railway Networks, Postal services, Logistics in maritime industry / health care and other service industries.

References :
1. Bloomberg, D. J., LeMay, S.B., and Hanna, J.B. (2002). Logistics. Prentice Hall.
2. Teufel, T., Rohricht, J., and Willems, P. (2002). SAP Processes: Logistics. Addison- Wesley.
3. Blanchard, B.S. (2004). Logistics Engineering & Management, 6th edition. Prentice Hall