webservices.ignou.ac.in PG Diploma International Business Operations Question Paper : People’s University

Name of the University : IGNOU The People’s University
Department : Commerce
Degree : Post Graduate Diploma in International Business Operations/ Masters of Commerce
Subject Code/Name : IBO-01 International Business Environment
Year : 2016
Document Type : Question Paper

Website : https://webservices.ignou.ac.in/Pre-Question/Question%20Paper%20June%202016/soms/soms.htm#soms1
Download Model/Sample Question Paper :
Business Environment :  https://www.pdfquestion.in/uploads/11549-IBOEnviromental.pdf
Marketing Management : https://www.pdfquestion.in/uploads/11549-IBOmarketing.pdf
India’s Foreign Trade : https://www.pdfquestion.in/uploads/11549-IBOforeign.pdf
Export- Import & Documentation : https://www.pdfquestion.in/uploads/11549-IBOexport.pdf
Marketing Logistics : https://www.pdfquestion.in/uploads/11549-IBOlogistics.pdf
Business Finance : https://www.pdfquestion.in/uploads/11549-IBOfinacne.pdf

International Business Environment :

Time : 3 hours
Maximum Marks : 100
Weightage : 70%
Note :
** Answer Question 1 which is compulsory and do any other four of the following.
** All questions carry equal marks.

Related :IGNOU Bachelors Degree Programme Question Paper : www.pdfquestion.in/11546.html

1. Comment on any four of the following statements : 4×5=20
(a) World trade has been growing faster than world output.
(b) Globalisation of capital markets is a major force that propelled globalisation.
(c) Environment is now well and truely entrenched in the WTO Agenda and no nation can afford to ignore this fact.

(d) Managers’ ability to control foreign operations has contributed a great deal to the growth of international business.
(e) Changes in exchange rates influence a country’s balance of payments.
(f) Developments in computer and telecommunications in recent decades has moved the world from manufacturing to information technology.

2. a. Define iglobalisation’.
b. Discuss the main factors propelling the process of globalisation, with suitable examples. 5+15=20

3. a. What are the major types of economic integration ?
b. Briefly describe the main features of each of them.
c. Also discuss the impact of integration on economies of member countries.5+5+10=20

4. Examine various codes of ethics for international marketing relevant for multinational corporations. 20
5. a.Discuss the significance of political environment on international business.
b. What factors need to be taken into consideration while analysing political environment of country under consideration for investment ? 8+12=20

6. Describe main elements of Trade Point Network and Electronic Trading Opportunities Scheme. 20
7. a. Discuss the Bretton Woods System and explain the reasons for its breakdown in 1971.
b. What is the present exchange rate system ? 15+5=20

International Marketing Management :
PART – A :
1. Write short notes on any two of the following : 5+5
(a) Components of Promotion Mix
(b) Selection of Products
(c) Ethnocentric Orientation
(d) Advantages of branding

2. Distinguish between any two of the following : 5+5
(a) Contract Manufacturing and Franchising
(b) Differentiated and undifferentiated market targeting
(c) Warranty and Guarantee
(d) Selling and Marketing

PART – B :
Attempt any four of the following questions :
3. “International Business Environment plays a vital role in the conduct of international business operations”. Discuss briefly the components of International Marketing Environment. 20

4. a. Differentiate between standardization and adaptation of international advertising.
b. Discuss the steps involved in sales force Management. 10+10
5. Explain the important methods of pricing in International Marketing with suitable examples. 20

6. (a) What are the factors an exporter has to consider in selecting an overseas agent for distributing his product ?
(b) Discuss the points to be noted in negotiating Export Agency Agreement. 10+10
7. Examine how advances in information technology impacts business. 20

8. (a) “Report writing is the final phase of marketing research procedure”. Discuss the guidelines of Report Writing.
(b) Discuss an ideal format of a Research Report. 10+10
9. Describe the phases of International Product Life Cycle.
How does it help to the planning of product ? 10+10

India’s Foreign Trade :
1. Describe the changing pattern of India’s foreign trade with reference to composition of exports and imports. 20

2. (a) Explain the major provisions of India’s recent import policy. 12
(b) State the nature and importance of foreign investment in India. 8

3. State the competitive advantages and disadvantages that services’ exports from India confront, and make necessary suggestions to boost services exports. 20

4. “India is not a significant trade partner of the European Union”. Discuss. 10,
What are the major constraints in Indo – Japanese trade relations and how can they be overcome ? 10

5. Give an overview of handicrafts industry in India, and state the measures to be adopted for development of their exports. 10

6. What are the eligibility criteria for recognition of various categories of Export Houses ? Describe the benefits and facilities provided to them under the Exim Policy. 10
7. (a) Describe India – West Asia trade prospects. 8
(b) Enumerate the various products and markets for export of engineering goods from India. 12

8. Write explanatory notes on any two of the following : 10
(a) Major Problems of India’s Exports
(b) Avenues and Prospects for India’s Chemicals Exports
(c) Implications of the Agreement on Textiles and clothing from India
(d) South Asian Association of Regional Cooperation (SAARC)