Name of the University : Uttarakhand Open University
Degree : M.B.A
Subject Code/Name : CP1007 Research and Communication Methodology
Semester : II
Document Type : Old Question Papers
Website : uou.ac.in
Download Model/Sample Question Paper : https://www.pdfquestion.in/uploads/uou.ac.in/4343.-CP-1007.pdf
UOU Communication Methodology Question Paper
MBA-10/DIM-10 (Master of Business Administration/
Diploma in Management)
Second Semester, Examination 2012
CP 1007 Research and Communication Methodology
Time : 3 Hours
Maximum Marks: 60
Related : UOU Report Writing & Presentation M.Sc Question Paper : www.pdfquestion.in/6573.html
Instructions
This paper is of sixty (60) marks containing three (03) sections. Learners are
required to attempt the questions contained in these sections according to the detailed
instructions given therein.
Model Question
SECTION – A
(Long-answer – type questions)
Note : Section ‘A’ contains four (04) long-answer-type questions of fifteen (15) marks
each. Learners are required to answer two (02) questions only.(2*15=30)
1. How do you define a research problem- Discuss the main issues
2. What is Hypothesis- What are the common theoretical features
3. What are the various components of research reports- Explain.
4. ABC International Bank Ltd. plans to start a branch in your city. You have been
SECTION – B
(Short – answer – type questions)
Note : Section ‘B’ contains eight (08) short- answer type questions of five (05) marks each.
Learners are required to answer four (04) questions only. Answers of these questions
must be restricted to twohundred fifty (250) words approximately. (4*5=20)
Briefly discuss any four (04) of the following;
1. Distinguish between Statistics and Parameters.
2. Distinguishbetween Schedule and Questionnaire-
3.Explain the Case study method.
4. Distinguish between Deductive approach and Inductive approach
5. How does the role of business research change with the different
6. Differentiate between Exploratory research and Descriptive research-
7. What are the various types of sampling techniques used in business research-
8..Distinguish between Formal and Informal communication-
Choose the correct alternative (from 6 to 10)
6. Communication is a ………………. Process.
a. One way.
b. Two way.
c. Multidimensional.
d. Reversible.
7. Interview is type of…………………process.
a. Data collection.
b. Data analysis.
c. Data interpretation.
d. Data representation.
8. Reports can be ……………………………..in nature.
a. Written.
b. Oral.
c. Oral and/or written.
d. Neither oral nor written.
9. Data collection can be ……………based.
a. Primary data.
b. Secondary data.
c. Primary and/or secondary data.
d. Neither primary nor secondary data.
10. Written communication is part of ……………………communication.
a. Verbal.
b. Non-verbal.
c. Formal.
d. Informal.
SECTION – C
(Objective – type questions)
Note :Section ‘C’ contains ten (10) objective –type questions of one (01) mark each. All
the questions of this section are compulsory.
Indicate whether the following are true or false;
1. Null and alternate hypothesis are chosen only after the sample is drawn.
2. Discovery of new knowledge with the explicit goal of applying
3. Experimental research is unique in that it is the only type
4. Non-sampling errors occur due to errors of computation
5 A simple random sample is a sample selected from a population
6. A rating scale which is designed to measure the connotative
(A) Staple Scale(B) Likert Scale(C) Rank Order Scale
(D) Semantic differential Scale
7. What effect does increasing the sample size have upon the sampling
(A)) It reduces the sampling error(B) It increases the sampling error
(C) It has no effect on the sampling error(D) None of the above
8. ‘Communication is always an important tool for the success or failure of business’. Justify the statement by explaining about communication and its various forms?
9. ‘An effective decision making is an end result of an appropriate data collection and data analysis’. Support the statement while explaining data collection and data analysis techniques?
10. Define a business report? Define the various techniques of Report Writing?
11. Differentiate between data and information? Why is it necessary to identify objective, target audience and communication language for an effective presentation?